Internet Radio Show: 21st Century Entrepreneur | How The Competitive Athlete’s Mindset Applies to Business | Aired Friday, June 5, 2015 at 12 NOON

By Posted on June 5th, 2015 0 Comments

This Friday June 5 we will be airing another episode of “21st Century Entrepreneur” which is an Internet radio program aimed towards educating business owners and their advisors on how to make their businesses more successful and profitable.  It is a show hosted by JC Maldonado who is the CEO of BizGro Partners, a Business Development Firm that helps small and midsize companies grow, expand, and transition.  This week we will be interviewing Travis Macy who is an author of a book “The Ultra Mindset” that analyzes the mindset of a competitive athlete and illustrates how it applies to business and one’s personal life.  Below is a description and promotion of Travis Macy’s recent book.

Finally, we have gained some interesting insight during our recent interviews from experienced entrepreneurs.  To hear recorded versions of these shows, click on 21st Century Entrepreneur Archives.



“We constantly send our kids—and ourselves—the message that if you struggle something is wrong.  If you’re doing something right, it will feel nice and easy; it will be fun.  Struggle should be halted as soon as possible at all times because it will probably lead to suffering and, even worse, failure.  The problem with the message above is that it flies in the face of what we know to be the truth about learning and general process, namely, that, if you never struggled growth is almost impossible because lack of growth only shows complacency within a comfort zone.”—The Ultra Mindset

 From canyoneering in Mexico, to mountain biking in Australia, from adventure racing in Scotland to setting the Record for the Leadman series, Travis Macy has earned a prominent place in today’s racing world.

 Ultra marathons and adventure races have exploded in the last few years, and Travis Macy’s The Ultra Mindset transports readers to moments of tension, suspense, and greatness in an approachable way.  With Macy’s first words written on Mt. Evans at twelve thousand, eight hundred feet, he inspires readers to take ownership of the process of achieving their goals.  Macy takes the mindset that allows him to win races and applies it to success in all areas of life.  He breaks his ultra-mindset into eight core principles, including:

·         It’s All Good Mental Training: Challenges make you stronger and build inner resilience.

·         Be a Wannabe: Select role models who inspire you and keep you going.

·         Have an Ego and Use It: Remind yourself what you are capable of and keep your self-confidence high.

·         The 4:30 a.m. Rule: Stick to your resolutions even when you don’t feel like it (see list of all eight principles below.)

 Macy’s enthusiasm is contagious, and his book empowers readers to push themselves to achieve greatness.  Infused with stories of commitment, focus, and endurance, The Ultra Mindset redefines success and failure.

Travis Macy, professional ultra-endurance athlete, has competed in numerous countries around the world and is the Leadman series record holder.  Macy is a blogger, motivational speaker, and endurance coach.  He and his wife Amy started Macy Consulting, LLC to help high school students and their families through the college preparation process.  They live in Evergreen, Colorado with their two children.  Co-author John Hanc, is a contributing editor to Runner’s World and the author of twelve books.


8 Core Principles of The Ultra Mindset

by Travis Macy with John Hanc

Mindset 1: It’s all good mental training.

Viewing your challenges as positive, essential elements of building a winning mindset makes all the difference in the world.  When the going gets tough, tell yourself, “this is good mental training.” Which it is: Remember that self-control can be trained, just like any other muscle.

Mindset 2: Be a wannabe.

Get close to be people you want to be like–make the most of goal contagion.  By identifying people you would like to emulate in one or more ways, you can find examples of people who are reaching goals similar to your own.  Utilize the synergy and push each other.

Mindset 3: Find your carrot.

Utilize extrinsic motivators—such as money, utilitarian purpose, glory, and admiration—especially when the self-control muscle tires.  Intrinsic motivation—doing something because you enjoy it in the moment—is also important, and you better have it if you want to do anything big.  For the greatest challenges, though, it can be good to keep extrinsic carrots in mind.

Mindset 4: Have an ego and use it—until it’s time to put your ego aside.

Accomplishing big goals requires perseverance, and that requires a high view of self.  In such cases, belief in what you are capable of doing can help you succeed in doing it.  But when you need assistance, don’t let that ego stand in your way: ask for help!

Mindset 5: Think about your thinking: WHAT and WHY.

Program yourself to think about the right things at the right time.  If something is particularly detail-oriented (such as editing a professional document, creating a business plan or climbing a precipitous mountain), think about WHAT you are doing to increase effectiveness and avoid error.  When things get drawn-out and grueling on a Friday afternoon at work or at mile 24 of your marathon, tune out the monotonous, painful WHAT with a focus on WHY you are doing it.

Mindset 6: The 4:30 a.m. Rule: When you have no choice, anything is possible.

When the alarm goes off at 4:30 a.m., literally or figuratively, get up and take action.  You committed ahead of time, and whether or not you feel like doing it (whatever “it” may be) in the moment doesn’t really matter if you’re working toward something aligned with your higher purposes in life.  The more you follow through on previous commitments the easier it becomes to do regularly.

Mindset 7: Bad stories, good stories: The ones you tell yourself make all the difference.

Negative stories, must be rewritten and fought with better ones.  These can be nothing more than positive mantras—“I am getting stronger with each step”—that can be cued up in your mind to replace the negative ones—“I can’t take another step.”  A key first step: recognize your negative stories for what they are—just stories and nothing more.

Mindset 8: Never quit…except when you should quit.

If you’re doing something you really care about, something that you know aligns with your true self and highest purposes in life, don’t quit because you fear what will happen if you continue.  Fear will be there, and that’s just part of the deal—keep going anyway.  On the other hand, if you are doing something with your life that does not align with who you want to be and how you want to live, then maybe you should quit.  True courage is overcoming fear to spend your life in what you believe to be a purposeful manner.

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