ARCHIVED October 7, 2016 at 12pm- 21st CE Radio presents | Can you Discover Your Life & Leadership Purpose? | Call us (877) 480-4120
Founder & Chief Joy Officer, Joyful Planet LLC
Patrice Tanaka is a serial entrepreneur, having co-founded three award-winning, PR & marketing firms and, most recently, Joyful Planet, a Business & Life Strategy Consultancy to help individuals and organizations discover and live their purpose and, in so doing, unleash their greatest success, fulfillment and joy. This is the subject of Patrice’s best-selling new book,Beat the Curve (2016), co-authored with renowned management consultant and coach, Brian Tracy, and other business leaders. Her chapter is entitled,“Live Your Life’s Purpose and Unleash Your Joy.”
This new book and her consultancy, Joyful Planet, is the culmination of Patrice’s personal and professional journey of finding her way to joy in the wake of 9/11 when she was depressed, in a malaise and exhausted from building a business with 12 other partners and caring for a sick husband who died of a brain tumor after a long and valiant fight. An executive coach Patrice sought out during that time challenged her to rethink her purpose in life, which after some reflection led Patrice to say: “My purpose in life is to choose joy in my life every single day; to be mindful of that joy, and to share that joy with others.” Pursuing her joy led her to take up ballroom dancing, which resulted in Patrice’s first book, Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO (2011).
Apart from chronicling how Patrice pursued her joy of ballroom dancing, taking her first dance lesson ever at age 50, Becoming Ginger Rogers tells the story of her award-winning track record in creative problem solving for some of the most successful global brands. The only reason I started my first PR agency, PT&Co., was that it was the best solution I could come up with to avoid having to fire four talented colleagues when we lost our biggest account, explains Patrice. She led 12 colleagues, including the four who were in danger of being fired, in a management buyback from advertising agency, Chiat/Day, to co-found an employee-owned PR agency in 1990.Within eight years, PT&Co. was recognized as the “#1 Most Creative” and the “#2 Best Workplace” among all PR agencies in the U.S.
Prior to starting Joyful Planet, Patrice was Co-Founder, Chief Counselor & Creative Strategist for PadillaCRT, the largest, employee-owned PR agency in America. Previously, she was Co-Chair, Chief Creative Officer andwhatcanbe Ambassador for CRT/tanaka, an entity she helped co-found in 2005 with Richmond, Va.-based Carter Ryley Thomas.
Patrice has been honored by many PR, marketing, business and civic organizations, including PRWeek (2016 Hall of Fame inductee), Public Relations Society of America (“Paul M. Lund Award for Public Service”), The Holmes Report (“Creativity All-Star” Award), New York Women in Communications (“Matrix” Award), Association for Women in Communications (“Headliner” Award), Girl Scouts of Greater New York(“Woman of Distinction” Award), Working Mother Magazine (“Mothering That Works” Award), Asian Women in Business (“Entrepreneurial Leadership Award”), University of Hawaii (“Distinguished Alumni” Award), among others.
Born and raised in Hawaii, Patrice graduated from the University of Hawaii and moved to New York City, where she resides, realizing a childhood dream of living in Manhattan. In 1979, she joined Jessica Dee Communications, a PR agency she helped to build, which was acquired by Chiat/Day Advertising in 1987.
Patrice devotes much of her free time to serving on the boards of non-profit organizations dedicated to helping women and children, including the Girl Scouts of Greater New York, Dancing Classrooms, and the American Friends of The Phelophepa Train of Hope (South Africa). She is also an avid ballroom dancer, tennis player, traveler and lover of soulful conversations over good food and wine, preferably a Reserva from Rioja.